FitzGerald News: Press Releases

The University of Michigan Business School's Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies Appoints FitzGerald Communications as Agency of Record

The globally recognized Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies provides the curriculum, many initiatives, community involvement, and alumni outreach activities that deliver exclusive resources for future entrepreneurs of the University of Michigan Business School.

"The FitzGerald team demonstrated a creative approach to our communications challenges and a proven ability to insert clients into industry dialogue via thought-leadership programs," said Thomas C. Kinnear, Executive Director of the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies. "We're delighted to be able to work with an agency that understands entrepreneurship so well and is committed to strengthening The Zell Lurie Institute brand."

FitzGerald's programs for The Samuel Zell & Robert H. Lurie Institute will include positioning, announcements and media relations, an on-going thought-leadership program and a series of proactive media campaigns to raise awareness for key issues and create a dialogue with influencers. The agency will also handle speaking opportunities for the institution.

"The Samuel Zell & Robert H. Lurie Institute is a world-class brand and we are honored to have them on our client roster," said Maura FitzGerald, agency founder and CEO. "FitzGerald is well-known for its thought leadership work on behalf of entrepreneurs and entrepreneurial companies and we are delighted for the opportunity to help elevate the profile of this excellent institution."

About The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies
The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies was formed in October 1999. The Institute actively engages the nation's most successful entrepreneurs and offers an outstanding faculty composed of both academic researchers and practitioners in entrepreneurship. The Institute's mission is to focus the capabilities and resources of the University of Michigan Business School to provide education, experience and opportunities in entrepreneurship; serve as a catalyst for new venture development; and contribute important research in the field of entrepreneurship. Members of the Institute's Advisory Board include Samuel Zell, Chairman of Equity Group Investments; Michael Hallman, former COO of Microsoft Corporation; and Eugene Applebaum, Founder of Arbor Drugs Inc.

About FitzGerald Communications LLC
FitzGerald Communications LLC, was founded in 1994 as a strategic communications agency serving the high-technology and life sciences industries. Differentiated by the integration of creative strategies with tactical excellence in public relations and investor relations, FitzGerald delivers results that turn their clients' vision into market value. The agency was acquired by Omnicom in 2002. In 2000, the agency was a runner up for PRWeek's "Agency of the Year." In 2002, FitzGerald achieved top 20 placement on The Council of PR Firms' Annual Agency Rankings according to revenue after only eight years in business. FitzGerald is headquartered in Boston with offices in Redwood Shores, Calif., Washington, D.C. and New York City. For additional information, visit www.fitzgerald.com.

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